Does Cameron worth it or Labour isn’t still working?

The horns have been sounded…and in the struggle for 10 Downing Street it is the battle over marketing which has taken centre stage. Given the poor financial state of the Labour Party, and the desperation of the Conservatives to regain the soil lost 14 years ago, these opening exchanges are sure to be the start of a fiery show.

 “We can’t go on like this. I’ll cut the deficit. Not the NHS” states an airbrushed, and clearly Photoshopped David Cameron.  Yet, despite ‘Dave’s’ 30foot high image looking down on us from every street corner of the country, the poster 

has not arisen any sympathy from potential voters, and actually appears to have backfired, spawning a large collection of comedic edits and variations, one of which shows a L’Orealed Cameron fiercely defending the French Maison’s motto.

The touched-up creative has supposed a payout of £400,000 and a couple of hundreds of alternative versions –the most popular ones originating from prominent Labourites such as former Deputy PM John Prescott,  and the infamous King of Spin Alastair Campbell -, spoofing this trial campaign start shoot .

If you’re curious about the creative Tory teasing of those in the Labour blogosphere, then take a sneak peak at Prescott’s blog  Go Fourth which, at its name states, adverts a fourth round for Mr. Brown.

Up to now, the spoof gives you an idea of just how important the online field is becoming. It’s a cheaper, faster, and (let’s be honest here) more creative way to campaign; and since Labour cannot match the Tory party’s spending on advertising without going broke, they´re focusing all their efforts at the blogosphere.

But…Is Labour still not working? This seems to be the question that Conservatives are arising as their initial duel bludgeon. 

Up to now, the spoof gives you an idea of just how important the online field is becoming. It’s a cheaper, faster, and (let’s be honest here) more creative way to campaign; and since Labour cannot match the Tory party’s spending on advertising without going broke, they´re focusing all their efforts at the blogosphere.

With strikes becoming an ever increasing daily aggravation, and inflation and unemployment reaching up to rates previously unknown, the  slogan that took Margaret Thatcher to power more than twenty five years ago seems more relevant than it ever has… Or so the Saatchi Bros. thought.

the Euro RSCG idea won´t enter history as the World’s most brilliant creation. The giant face of a smiley, overly polished Cameron stirs up too much distrust amongst a cynical population, who are not exactly willing to believe that he would cut the deficit but not the National Health System (NHS).

With the election catching up with the Conservative leader and his election strategist, George Osborne, they are right to turn the campaign a more aggressive direction, and focus on a strategy that has always worked for them. In other words, to show what five more years of Gordon Brown will mean for the country. 

Chapeau! 

 

 

 

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Una respuesta a “Does Cameron worth it or Labour isn’t still working?

  1. Carmen

    Is not it conspicuous that every time,no matter the season, or the festivity celebrated, when you need to return back home; all the trains are broken? Is it a conspiracy, a twist from the destiny, or a just a political maneuver to distract the public eye, from the fact that the unemployed and inflation keep growing? So even if it means quoting the Tories, it seems that Labourism is still not working, nor in the UK, nor in Spain.

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